Here at Goad & Company, we strive to stay ahead of the curve when it comes to your needs.


For years, Goad & Company has been providing quality, personalized financial guidance to local individuals and businesses. Our expertise ranges from basic tax management and accounting services to more in-depth services such as audits, financial statements, and financial planning.

Goad & Company is one of the leading firms in and throughout the area. By combining our expertise, experience, and the team mentality of our staff, we assure that every client receives the close analysis and attention they deserve. Our dedication to high standards, hiring of seasoned tax professionals, and work ethic is the reason our client base returns year after year.


Our mission is to help clients maintain financial viability in the present, while taking a proactive approach to achieve future goals. This requires open communication to reach an understanding of our clients’ needs through research and sound analysis. Goad & Company is dedicated to meeting these goals with high standards of excellence and professionalism. We have been a staple of the area’s business community for years, and pride ourselves on the level of esteem we have earned.

Our dedication to hard work has earned the respect of the business and financial community in and around the area. We believe this to be a direct derivative of our talent and responsiveness to our client base. Whether you are a current or prospective client, rest assured that individuals and businesses who choose Goad & Company receive competent and timely advice.



CPA – Managing Partner

James Goad is a CPA and Founder of Goad and Company with over 59 years of public and governmental accounting experience. He served as Finance Officer for the United States Army from 1967-1978 and was awarded several military honors, including the Bronze Star and the Meritorious Service Medal. Jim spent an additional 13 years in the US Army Reserve and retired at the rank of Lieutenant Colonel. He served as President of the Arkansas State Board of Public Accountancy and was a member of the Board of Directors from 1997-2002 and on the AICPA Auditing Standards Board from 2003-2006. He is the Past President of the Arkansas Society of Public Accountants and is currently a member of multiple professional organizations, including the AICPA, Arkansas Society of Certified Public Accountants, Tennessee Society of Certified Public Accountants, and Association of Certified Fraud Examiners.


CPA – Quality Control Partner

Tamara Honeycutt is a CPA with over 40 years of public and private accounting experience. She graduated cum laude from Arkansas State University with a Bachelor of Science in Accounting in 1982. She began her career with a national public accounting firm, then transitioned to the private arena where she served as controller for a financial institution and a mortgage company. She later returned to public practice as an audit manager and became an audit partner with Goad and Company in 2014. She is a member of the AICPA and the Arkansas Society for Certified Public Accountants, for which she serves on the audit committee. She is also a member of the Partners in Peer Review committee for the Alabama Society of CPAs and serves as a team captain for peer review engagements in Arkansas and surrounding states.


CPA – Audit Partner

Sarah Bowden is a CPA with over 15 years of experience in accounting and business management. She graduated summa cum laude from Arkansas State University with a Bachelor of Science in Accounting in 2006 and has since gained valuable experience working in the media industry and public accounting. She joined Goad and Company’s audit team in 2019 and became an audit partner in 2020. She is a member of the AICPA and the Arkansas Society for Certified Public Accountants and serves as President of the Northeast Arkansas Chapter of the Arkansas State Society of CPAs.


CPA – Tax Partner

Matthew Clark is a CPA with over 10 years of experience in public accounting as a tax advisor. He graduated summa cum laude from Arkansas State University with a double major in Accounting and Mathematics in 2010 and a Master of Accountancy in 2011. He has served in a partner role in a public accounting firm since 2014. He joined Goad and Company’s team as the tax manager in 2019 and became a tax partner in 2020. He is a member of the AICPA and the Arkansas Society for Certified Public Accountants.

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